Sales Enablement Radio by The Brevet Group

Sales Enablement Radio by The Brevet Group header image 1

Hosts & Show

January 7, 2019


About Sales Enablement

At Sales Enablement Radio we talk with CEOs and authors, Chief Sales Officers, Chief Marketing Officers, Vice Presidents of Sales Enablement and Sales Operations, as well as salespeople about sales enablement.

We started Sales Enablement Radio because sales enablement is a contested, hot topic for companies struggling with the new reality of selling in the B2B space. Marketing and sales departments are confronted with pressure to work as a team, while using new software guided by artificial intelligence, while contending with prospects that demand more information with less personal contact before making a purchase. This program will bring clarity to a topic that seems to mean different things to marketing, sales, and C level managers.




host-brian.jpgBrian Williams:

There are enough strategy binders, analytical models, and clever ideas to last a lifetime at most companies. But just because it’s on PowerPoint, doesn’t make it so. Successful execution is all that matters.

Brian has 25 years experience integrating the worlds of strategy, marketing and sales to help companies improve their customer-facing capabilities. His projects have focused on new tools, processes, and other enablers that connect big idea strategy to sales force implementation. Brian’s obsessed with not only getting the “what” right, but also the “how” – the change and people-related aspects so critical to driving sustained business improvement.

host-ralph.jpgRalph Grimse:

Ralph works with complex sales organizations trying to solve complex problems. His focus is on connecting the decisions that occur in board rooms to what happens on the ground with customers. He relies on his diverse sales consulting experience to deliver solutions that simply work.

At Brevet his focus is on driving the science elements of selling to the field – equipping the modern sales team with the intelligence, skills and know-how to execute in an increasingly complex sales environment. His approach relies on unique blend of advisory consulting and training delivery to enable the rep of the future.

About The Brevet Group -

The term Brevet comes from the military. A brevet rank is a temporary promotion to a higher rank for outstanding service in times of need. Brevet reflects on how we work. We temporarily become a member of your team when you need it, offering guidance and driving execution. The term defines us because it’s practical and focused on getting real work done. We chose to make Group part of our name because we believe our collective power is far greater than our individual strengths.